Brand Foundation: Brand strategy and positioning
“People don't quite get what we do.”
Before anything is designed, get clear on what makes you the obvious choice.
We sit with you and your team, find the story already inside the business, and turn it into a plan everyone can use: who you serve, what you stand for, how you sound and where you are going next.
What you get: Brand story, Positioning, Messaging and tone of voice, Tagline, Brand roadmap.
Right for you if: Your team describes the business five different ways, or you are stepping into a new market.
Related work:
Secure Trust, Buumi, Stein Columna
Identity and Design: Logo and brand identity design
“Our look doesn't match how good we are.”
Make your story visible, in a way people recognise and remember.
Name, logo, colours, typography and the rules that keep them consistent, from signage to social posts. Every choice traces back to the strategy, so nothing is decoration.
What you get: Naming, Logo and mark, Colour and typography, Brand guidelines, Templates, Signage and spaces.
Right for you if: You have outgrown a logo made in a hurry, or you are launching something new.
Related work:
Natural Kurls, Tiffany's Canyon Lodge, Zambia Institute of Quantity Surveyors
Company Profiles and Pitch Materials: Company profiles and pitch decks
“We're losing bigger contracts.”
Walk into the room looking like the company you already are.
Tender panels, investors and corporate buyers judge you on paper first. We write and design company profiles, pitch decks and capability statements that make your experience easy to see and hard to ignore.
What you get: Company profile, Pitch and investor deck, Capability statement, Proposal templates.
Right for you if: You are bidding for tenders, raising investment or pitching to corporate clients.
Related work:
African Global Gateway, Seashells General Dealers, Jonlan
Campaigns and Content: Advertising campaigns and launches
“We're launching and need people to notice.”
Ideas people remember, talk about and act on.
From the campaign idea to the TV advert, the launch event and the creators who carry it into culture. Campaigns that sound like real people, not a brochure.
What you get: Campaign idea, Creative direction, Film and photography, Launch events, Creator and influencer network, Billboards and media.
Right for you if: You are opening, launching or marking a milestone, and quiet is not an option.
Related work:
TECNO, Zambia Railways, Bo'Jangles Lusaka
Social Media: Social media strategy and management
“We post, but it isn't working.”
Show up every week with something worth saying.
A clear strategy, content pillars and a monthly rhythm of posts made for the people you want to reach. Then we manage it with you, answer your community and report what is working.
What you get: Social media strategy, Content pillars, Monthly content, Community management, Monthly reporting.
Right for you if: Your posting is inconsistent, or nobody on the team has time to own it.
Related work:
Reddy Convention Center, Wils Hotel Supreme, Natural Kurls
Websites and Systems, with Penda Digital: Website design and development
“Our website doesn't do us justice.”
A home online that tells your story and does the work.
We shape the story, structure and words. Our sister company, Penda Digital, builds the website and the systems behind it. One brief, one team, no handover gaps.
What you get: Website strategy, Copywriting, Design, Development by Penda Digital, Systems and integrations.
Right for you if: Your website is out of date, hard to update, or you do not have one yet.
Related work:
Billion African, Boltt, Buumi
