Founder and Lead Trainer
Omar Stone
Leads the story and creative direction on every brief, and teaches every workshop. Member of the Zambia Institute of Marketing (ZIM).
Meet Omar ↑
About OSC Africa
Storytellers. Brand builders.
Businesses across Africa are building remarkable things. Too many are still introduced by an old sign, a borrowed logo, or a story nobody wrote down.
The story
Built for the turning point.
A second location. A bigger market. A hustle becoming a company.
Owners reach these moments knowing what they want to build, without a clear road to get there. The business has moved, and the brand is still describing where it used to be.
OSC Africa starts in the room. A four-hour workshop shows where your brand stands, where your business is going, and the gap between them. Then a small team helps you close it, from the first plan to the last campaign post.
Founded in Lusaka by Omar Stone. Working with brands across Zambia, South Africa and Botswana.
Since 2012Brand strategist and storyteller
ZIMMember, Zambia Institute of Marketing
3 countriesZambia, South Africa, Botswana
Founder and Lead Trainer
Meet the storyteller.
Every brand problem starts as a business problem. So every brand starts with the story.
Omar Stone has spent more than a decade helping businesses across Zambia, South Africa and Botswana find the story they were already telling, and tell it well. From TECNO's ten years in Zambia to Zambia Railways' award-winning campaigns, he leads the story and creative direction on every OSC brief.
He is a member of the Zambia Institute of Marketing (ZIM), teaches every OSC workshop himself, and coaches a small number of founders one-on-one through Omar Stone Consulting.
What you can count on
Six principles.
The idea leads.
Every deliverable serves one clear idea about your business.
Story is the standard.
Every deck, post and campaign traces back to a story worth telling.
People before process.
If a process is breaking a person, the process gets fixed.
Out-believe the brief.
The minimum is never the standard.
Faith sets the tone.
The work flows from something deeper than deadlines.
Teach, don't just do.
You leave stronger, not dependent.
The people
A small core. The right hands.
A small core stays close to every brief, with a trusted network of photographers, filmmakers, designers and writers brought in for each project. Senior thinking at the top, the right craft at every stage, and no paying for capacity you don't need.
General Manager
Michelle Mwansa
Michelle runs OSC: operations, delivery and every client relationship. She turns the plan into work that ships, on time and on brief.
The network
Specialists on call
Photographers, filmmakers, designers, writers and developers brought in for each project, so you get the right craft without paying for capacity you don't need.
Bring your business.
Start with one morning in the room, or tell us what you're building.