TECNO
Ten years in Zambia. TECNO wanted the next ten to feel even closer.
- Client
- TECNO Mobile
- Industry
- Consumer Technology
- Location
- Zambia
- Services
- Campaign Strategy, Creative Direction, Influencer Network, CSR Activations, Content Production, Event Management
Where they stood
A decade is a milestone most brands mark with a party. TECNO wanted more. After ten years in Zambia, the brand had grown alongside its customers, and the anniversary was the moment to prove it was still hungry, still relevant and still part of the country's story of progress.
The risk was clear: a birthday campaign that looks backward can make a brand feel like it is coasting.
The turn
TECNO chose to celebrate forward. OSC designed and ran the anniversary campaign, from bold national visuals to messaging that framed TECNO as a constant companion in Zambia's progress.
Because campaigns live or die in culture, the story moved through people. A network of influencers and creators carried TECNO's ten-year journey into music, fashion and digital spaces, not as endorsers but as part of the narrative.
Then the message turned into action. TECNO partnered with the Children's Future Society to donate sanitary pads, supporting girls' health and dignity, and with Hantinga to donate tablets to Twende School at the Children's Cancer Hospital at UTH.
The new chapter: A campaign that didn't just celebrate ten years. It secured the next ten.
TECNO showed up in schools, communities and public spaces, and the creator network carried its story across music, fashion and digital culture. The anniversary positioned TECNO not as a phone brand, but as a partner in Zambia's progress.
Next story: Zambia Railways