Bo'Jangles Lusaka
Ndola already had its rhythm. Bo'Jangles needed Lusaka to have its own sound.
- Client
- Bo'Jangles
- Industry
- Restaurants
- Location
- Lusaka, Zambia
- Services
- Brand Strategy, Tagline Development, Visual Identity System, TV Advert Production, Three-Day Launch Event, Influencer Preview
Where they stood
Opening in the capital wasn't just about new walls. The founder wanted definition, a way to stand out in Lusaka without losing the roots built in Ndola.
One restaurant brand had to speak in two voices without confusing anyone, and the launch had to introduce a vibe, not just a location.
The turn
A strategy session uncovered the emotional core of the Lusaka location, and Bo'Jangles found its line: Taste the Jazz. Food as rhythm, flavour as feeling.
OSC built the supporting identity for menus, posters and digital platforms, scripted and produced a TV advert rooted in jazz and Lusaka energy, and ran a three-day launch: a media and influencer preview, a dignitary dinner with a cultural showcase, and a public day of live music, food demos and giveaways.
The new chapter: Taste the Jazz became a Lusaka-specific brand cue.
The Lusaka branch gained its own distinct expression of an established brand, carried by a TV advert and a launch people experienced, not just heard about.
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