Treasured Minds
Young people didn't need another institution talking at them.
- Client
- Treasured Minds
- Industry
- Youth Mental Health
- Location
- Zambia
- Services
- Brand Strategy, Brand Identity, Messaging
Where they stood
Treasured Minds does crucial work in youth mental health and empowerment. But a brand that feels too serious risks losing the very people it exists for.
The turn
OSC developed a brand strategy that makes Treasured Minds feel approachable and understanding, while staying credible to parents, schools and partners.
The new chapter: Relatable to youth, trusted by adults.
Treasured Minds now has a brand that can welcome young people and reassure the adults around them.
Next story: CBTO