CBTO
CBTO's work had grown. Its brand needed to grow with it.
- Client
- Community Based TB/HIV/AIDS Organisation
- Industry
- Community Health
- Location
- Zambia
- Services
- Rebrand Strategy Workshop, Rebrand, Visual Identity, CSR Network Connection
Where they stood
The Community Based TB/HIV/AIDS Organisation had years of trusted community work behind it. The identity had aged, but the name carried recognition and goodwill that could not be thrown away.
The turn
CBTO worked through a rebrand strategy workshop with OSC to decide what to keep, what to change and how to speak to communities and partners.
OSC then delivered the rebrand and connected CBTO to a CSR network, opening new routes to corporate partnership.
The new chapter: A renewed identity, and new partners at the table.
CBTO now has a modern identity that keeps its community trust, and a connection to corporate social responsibility partners.
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