ZNPHI
When health information is unclear, families pay for it. ZNPHI set out to be the source people trust.
- Client
- Zambia National Public Health Institute
- Industry
- Public Health
- Location
- Lusaka, Zambia
- Services
- Strategic Brand Partnership, Digital Publishing, Communication Design, Report and Advisory Layout
Where they stood
Public health communication carries a different weight. When a message is unclear, people may make decisions that affect families, workplaces and national wellbeing.
ZNPHI had to feel authoritative without becoming inaccessible, communicate urgency without causing panic, and simplify complex information without weakening its accuracy, for citizens, media, professionals and institutions at the same time.
The turn
As strategic brand partner and digital publisher, OSC helped ZNPHI package, present and distribute public health messages across digital touchpoints with structure and discipline.
The guiding idea: public health information only works when people can understand it, trust it and act on it. That meant clear hierarchy in every report, notice, advisory and campaign: what must be seen first, what must be understood quickly, and what people need to do next.
The new chapter: Vital information, easier to find and easier to trust.
ZNPHI gained communication assets that made public health information more visible, understandable, trustworthy and useful for citizens, media, professionals and institutions.
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