Pickie Eaters
Every parent knows the battle at the dinner table. Pickie Eaters set out to end it.
- Client
- Pickie Eaters
- Industry
- Children's Food
- Services
- Brand Development, Brand Identity
Where they stood
Pickie Eaters makes food for children who refuse to eat. It had to speak to two audiences at once: kids, who need it to look fun, and parents, who need to trust what is inside.
The turn
OSC developed the Pickie Eaters brand: a playful identity children respond to, with the reassurance parents look for.
The new chapter: Fun for kids. Trusted by parents.
Pickie Eaters now has a brand built for both sides of the table.
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