Mentored Brew
Great coffee, like great people, takes mentorship.
- Client
- Mentored Brew
- Industry
- Coffee and Mentorship
- Location
- South Africa
- Services
- Brand Strategy, Brand Identity, Messaging
Where they stood
Peter Ngozi created Mentored Brew, a mentorship programme run in partnership with Starbucks South Africa. It needed a brand and strategy that captured the heart of the idea: growing people the way you craft a great cup.
The turn
OSC created the Mentored Brew brand and strategy: a name and identity that connect coffee craft with personal growth, and a story partners and participants can both rally behind.
The new chapter: A programme with a brand of its own.
Mentored Brew now has a clear identity and strategy to carry the programme and its partnership.
Next story: Table of Influence