DriveWello
The founders had no name and no logo. Just a conviction that car care could be easy.
- Client
- DriveWello
- Industry
- Automotive Services
- Location
- Zambia
- Services
- Brand Strategy, Naming, Visual Identity, Brand Messaging
Where they stood
DriveWello's founders believed car maintenance could be as simple as ordering food, and that Africa's automotive service industry was ready for it. They had the idea, but no name, no brand and no visual identity.
The turn
OSC built DriveWello's brand from the ground up: name, strategy and identity designed to make a new service feel trustworthy to drivers and credible to service partners from day one.
The new chapter: A new idea that feels established.
DriveWello launched with a clear, modern brand ready to earn the trust of drivers and partners.
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