1Cup Foundation
A period should never decide how far a girl can go.
- Client
- Chic Cup
- Industry
- Social Impact
- Location
- Zambia
- Services
- Brand Strategy, Naming, Brand Concept, Campaign Creative, Messaging
Where they stood
Chic Cup sold menstrual cups, but its product was connected to something bigger: menstrual poverty. When girls miss school for lack of products, it becomes an education issue. When women can't move confidently through work and public life, it becomes economic.
Chic Cup wanted to carry that cause with clarity and credibility, without it feeling like a marketing extension.
The turn
OSC conceptualised and branded 1Cup Foundation as Chic Cup's social impact initiative. The name points to the product, and beyond it: one cup can stand for a girl staying in school or a woman feeling secure at work.
Giving the cause its own identity made it more credible for school programmes, donors, partnerships and advocacy. The tone was dignity, not pity.
The new chapter: One simple thing that keeps life moving.
1Cup Foundation now has its own voice, purpose and direction, able to educate, mobilise, partner and grow beyond product sales.
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